The Brief

Most brand engagements give you time to think. This one didn't.

FEASTbox was a restaurant startup concept that needed everything, a name, a logo, a brand identity, packaging, interior design, signage, social presence, and a customer experience. And all of it built from scratch, across 12 locations, on a budget that would make most agencies laugh and a timeline that would make most CDs flinch.

I took it. I led it. We launched.

This is the project I point to when someone asks what I do under pressure.

What We Built, and How Fast

30 days from brief to first location open. 4 months to 12 locations. Sold out at multiple launches. Thousands of meals served.

Those aren't just metrics. They're proof that a strong creative system, built right the first time, scales without breaking. The brand direction I created for the first FEASTbox location was the same one running through location 12. Identity, the packaging, the signage templates, and the social voice were built as a system, not as one-off deliverables.

Logo - What's in the box?

The logo and identity started with one honest question: what is this, really? The answer was a box, a grab-and-go meal in a distinctive container that did the job of plates, packaging, and brand ambassador all at once. The brand identity was built on a simple truth... what's in the box?

Packaging

Inspired by Japanese bento boxes, I designed and manufactured unique grab-and-go containers. This limited the need for plates, washing dishes, and take-home containers.

Store Launch

I designed outdoor signage, and interior spaces, along with the customer experience for 12 locations over 4 months. Combined efforts led to sold-out food and thousands of meals served as new locations were launched.

Marketing Materials

The visual system I built for print translated cleanly to digital — same color language, same typographic energy, same immediately recognizable identity. Launch content drove real foot traffic to new locations. The combination of physical brand presence and social content created a flywheel: people showed up, photographed their box, posted it, and did our marketing for us.