CougarFEAST
Brief
In an effort to expand the customer base for FEASTbox, a partnership was signed with BYU athletics to launch a new gameday tailgating experience. As a new product awareness was the #1 concern, followed by sales through a newly designed website.
Outcomes
Utilizing the BYU fandom, I teamed up with the major tv and radio personalities to hype and launch the new box. Our work drove over 100,000 fans to our webpage, and we saw over 300% growth week over week.
Logo Creation
Using elements of both FEASTbox and the BYU Athletic department, a new high energy logo was created to create an exciting BYU Gameday logo.
Packaging
As a box delivered to the doorstep, it was important to create a recognizable package that would create curiosity and excitement.
Social Media Hype
Combined with coordinating social posts with the biggest BYU personalities and players, we filmed a series of 3 hype videos using the co-hosts of the popular show "BYU Sports Nation". These were sent on all social networks through our partnerships
Product Launch
A combined effort with BYU football players, and the hosts of BYUSN we launched our announcement video. We sought to create a family-friendly image for the brand.
Marketing Support
In stadium activations, social content, and videos were created to support throughout the season.
