Vybe
Brief
As creative director assigned to a new e-commerce product, the Vybe Flex I wanted to create a welcoming brand that could compete against larger brands in the space. To do so we avoided the hyper-masculine gym buff appearance of our competitors and created an approachable product.
Results
Our softened look and language quickly rose on Amazon to become a best seller in the category and beat out previous launches under the same brand.
Logo Update
Launch Video
My team and I produced a new product launch video that was run with significant ad dollars behind it across multiple social networks.
Amazon Listing
To be successful Vybe Flex needed to soften its looks and become approachable to the "at-home athlete". We used softened color pallets and UGC-style photography to attract a new audience.
