Katchy Duo
Brief
To expand their consumer base Katchy planned to launch a new product. I took that opportunity to refresh the brand image by making Katchy an approachable solution for insect problems in the home.
Results
I led a creative team in creating a new logo, brand book, updated copy, photography, and a launch video for social. Our launch led to a sell-out of our supply of Kathy Duos and to date over $1 million in sales.
Branding
old
new
As Katchy was attempting to reach a wider market within home goods, branding was updated to reflect a less tech focused audience, and to fit better within the "target" shopper audience. Softer shapes and colors were utilized to feel comfortable in the home.
Launch Video
My team and I produced a product launch video that was run on social as supported with a significant media buy.
Amazon Listing
The Amazon listing was completely redone to focus on the "livability" of the new device. I directed photography, design, and copy to be feel warm and inviting. Katchy should feel at home in your space and blend into any environment.
